Running multiple social media accounts can be overwhelming — from creating content to posting at the right time and tracking performance. That’s where scheduling and analytics tools make your life easier. They help you plan posts, stay consistent, and understand what’s really working.
If you want to save time and grow your brand smarter, here are 10 of the best tools for social media scheduling and analytics in 2025.
1. Buffer
Buffer is known for its simplicity. You can plan, schedule, and analyze all your social posts in one dashboard. It’s great for small businesses or solo creators who want something clean and easy to use.
Best for: Beginners and small teams.
2. Hootsuite
A long-time favorite among marketers, Hootsuite supports multiple social platforms and provides deep analytics. It also helps monitor mentions and keywords, so you can stay on top of trends.
Best for: Brands managing multiple accounts.
3. Later
Originally built for Instagram, Later now supports other platforms like TikTok and LinkedIn. Its visual planner makes it perfect for creators who love a clean content calendar.
Best for: Visual brands and content creators.
4. Sprout Social
Sprout Social offers professional-grade tools for publishing, engagement, and reporting. Its analytics dashboard gives detailed insights that help you understand what’s driving results.
Best for: Agencies and marketing teams.
5. Metricool
Metricool gives you both scheduling and analytics with a strong focus on real-time data. It even includes features for tracking paid campaigns.
Best for: Marketers who want in-depth data tracking.
6. SocialBee
SocialBee helps you organize posts into categories, making it easier to balance educational, promotional, and fun content. It also offers AI-powered caption assistance.
Best for: Businesses looking for structured scheduling.
7. CoSchedule
CoSchedule combines marketing calendars and social scheduling. It’s perfect for teams that want to plan blogs, newsletters, and social content in one place.
Best for: Content marketing teams.
8. Sendible
Sendible is made for agencies that manage clients’ social media. It allows quick switching between brand accounts and offers white-label reporting options.
Best for: Social media agencies and freelancers.
9. Loomly
Loomly makes collaboration easy with approval workflows, post previews, and content ideas based on trends. Its analytics help track performance across channels.
Best for: Teams working together on campaigns.
10. Iconosquare
If analytics are your main focus, Iconosquare is the go-to. It provides detailed insights for Instagram, Facebook, and TikTok, helping you measure ROI with precision.
Best for: Brands focused on performance and reporting.
Final Thoughts
Social media management doesn’t have to be stressful. The right tools can save you hours each week while giving you a clearer picture of your performance. Start with one or two of these tools, learn how they fit your workflow, and gradually build your ideal social media system.
