What is Zoho Campaigns?
Zoho Campaigns is a user-friendly email marketing automation platform within the Zoho suite. It lets businesses of all sizes design, send, and track email campaigns, manage subscriber lists, and build customer relationships—automating every step for better engagement and results.
Key Features of Zoho Campaigns
- Drag-and-Drop Email Editor
Quickly create beautiful, responsive emails without any coding. Choose from a variety of templates or build your own. - Personalized Campaigns & Segmentation
Target subscribers based on demographics, purchase history, or engagement. Send highly-relevant messages that convert. - Automation Workflows
Set up welcome series, drip campaigns, follow-ups, or abandoned cart reminders with visual workflow builders. - A/B Testing & Analytics
Test subject lines, content, and timing for better open and click rates. Track every metric—opens, clicks, bounces, unsubscribes—in real time. - Signup Forms & Landing Pages
Easily create and embed opt-in forms and landing pages on your website for list growth. - GDPR & Compliance
Built for regulatory compliance, including consent management and double opt-in. - Integrations
Deeply integrated with Zoho CRM, Zoho Books, Shopify, WordPress, and major business apps for enriched contact profiles and automated marketing flows.
Real-World Benefits
- Quick setup—from zero to campaign launch in minutes
- Automated engagement saves hours on manual email sends
- Improved conversions and ROI via segmentation and analytics
- Easy contact management—automatically sync new leads from Zoho CRM or website forms
Zoho Campaigns Pricing (as of October 2025)
Zoho Campaigns provides a flexible pricing structure suitable for all phases of business. Pricing is transparent and scalable as your business grows ([see the latest on Zoho’s official page]):
- Free Plan: Up to 2,000 subscribers and 6,000 emails/month. Includes basic features, signup forms, automation, and analytics.
- Standard Plan: Starts at ₹400/month for up to 500 subscribers (billed annually). Includes advanced automation, A/B testing, auto-responders, pre-built workflows, and integrations. Pricing increases with higher subscriber counts (ex. ₹2,950/month for up to 10,000 subscribers).
- Professional Plan: Starts at ₹700/month for up to 500 subscribers (billed annually). Adds webhooks, send-time optimization, advanced segmentation, and more detailed reporting.
All paid plans include unlimited emails to your list size, 24×7 support, and a 14-day free trial.
Use Cases & Industries
- E-commerce: Promote products, send abandoned-cart emails, nurture prospects.
- SaaS & Startups: Launch features, onboard new users, keep your customer base engaged.
- Service Providers: Share newsletters, appointment reminders, or promotional offers.
- Nonprofits & Schools: Announce events, send appeals, keep communities informed.
Quick FAQ
Q: Can I import contacts from my CRM or Excel?
A: Yes—import contacts directly from Zoho CRM, Google Workspace, Excel, and more.
Q: Are templates and automation included with all plans?
A: Yes. Free and paid plans include templates, automation, and visual workflow tools.
Q: Is Zoho Campaigns GDPR-compliant?
A: Absolutely, with built-in consent forms and subscriber preference management.
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